Payment Revolution 3.0

Yelow's mission is to provide our customers unparalleled convenience, increase brand and merchant’s retention rate. We are here to disrupt the shopping experience.

Born Out Of Personal Struggle

While working on his d2c startup during his graduation from IIT Delhi, our founder experienced that it is difficult for new and small brands to be discovered online. Then he saw there were significant pain points for direct-to-consumer brands, retailers, and customers. Even after spending a large chunk of money on digital marketing, it is tough to retain customers, enhance exposure, and receive repeat sales. Furthermore, even with extensive technical assistance, the online shopping procedure is time-consuming and cumbersome for customers. That's when the founders decided to work on resolving these issues for Yelow's two most crucial stakeholders, the customer and the merchant.

Track With Ease,

It's No Longer A Tease

Yelow automatically collects and tracks all of your orders in one spot, with no need for manual searching or copying and pasting. Yelow keeps track of all prior orders. Yelow offers quick connectivity with retailers and hassle-free policies for inquiry or return.

Learn More About our Features ->
Personalized Shopping Feed
Never spammy, always relevant recommendation

Yelow recognises your shopping behaviour and provides a customized feed with the hottest discounts and trends, all tailored for you.

Environment Sustainability

Yelow provides you with a unique opportunity to bring about positive change. You can choose to invest your cashback in green to contribute to environmental protection while earning returns on your investment with Yelow.

Yelow Aims to Empower



Ease out the burden on your pocket with Buy Now PayLater.

Buy any product today, repay in 4 easy installments in 6 weeks to repay with no Interest.

Learn More About Pay Later ->

Earn amazing rewards from your favourite brands.

Yelow offers incentives such as exclusive rewards from your favourite brands. Shopping is rewarding with Yelow!


Support the Local

With Yelow's search for a local store feature, it is easier to encourage the growth of local and independent businesses. Shop directly from their stores or look into other delivery options.

Get Repeat Customers

When a consumer enjoys your product, we will include it in his feed on frequent updates. This will result in increased visibility and repeat orders. Achieve High Customer Retention Rate with Yelow.

We are a group of self-starters and graduates from IIT, IIIT, IIM, and Stanford. As we seek to redefine the world of payments, you can help us to create the next generation of payments, shopping experiences, and solve hassles of shopping.
Join Us